{"id":1177,"date":"2020-02-06T09:23:00","date_gmt":"2020-02-06T07:23:00","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1177"},"modified":"2022-09-06T11:34:23","modified_gmt":"2022-09-06T09:34:23","slug":"5-estrategias-exito-en-tus-campanas-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/5-estrategias-exito-en-tus-campanas-de-marketing-digital\/","title":{"rendered":"5 estrategias para lograr el \u00e9xito en tus campa\u00f1as de marketing digital"},"content":{"rendered":"\r\n<h4 class=\"wp-block-heading\">Existen muchas t\u00e9cnicas para planificar una estrategia de marketing, pero en la agencia <a href=\"https:\/\/tidart.com\/\">Tidart<\/a> saben como conseguir los mejores resultados rentabilizando al m\u00e1ximo la inversi\u00f3n.<\/h4>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n \t<li><strong>Aplica una estrategia multicanal:<\/strong> Generalmente, una campa\u00f1a de marketing online contempla diferentes canales que no siempre presentan el mismo rendimiento. Por este motivo, en Tidart trabajamos con algoritmos personalizados de optimizaci\u00f3n de presupuesto que nos permiten optimizar al m\u00e1ximo de cada campa\u00f1a.<\/li>\r\n \t<li><strong>Cruza las audiencias: <\/strong>Muchos anunciantes combinan campa\u00f1as de branding con campa\u00f1as de performance. Con una correcta implementaci\u00f3n de tags y trackings, es posible crear contenedores de audiencias para poder identificar al mismo usuario en distintos canales e impactarlos con creatividades distintas (secuencia de creatividades).<\/li>\r\n \t<li><strong>Analiza constantemente el impacto real de tu campa\u00f1a en todos los canales: <\/strong>Puede que en alg\u00fan punto la inversi\u00f3n publicitaria deje de ser rentable, por ello en Tidart realizamos estudios de saturaci\u00f3n que nos permiten determinar el punto\u00a0de inversi\u00f3n exacto en el que la eficiencia para generar conversiones se deteriora.<\/li>\r\n \t<li><strong>Aplica algoritmos espec\u00edficos para tu negocio: <\/strong>El pensamiento matem\u00e1tico es clave. En Tidart utilizamos algoritmos espec\u00edficos ad hoc para cada cliente seg\u00fan sus objetivos, e implementamos miles de ajustes din\u00e1micos diarios en funci\u00f3n de intereses, g\u00e9nero, edad, dispositivo, etc.<\/li>\r\n \t<li><strong>Apela a lo personal:<\/strong> Los anuncios din\u00e1micos permiten personalizar el mensaje en funci\u00f3n a los datos, comportamiento y factores externos en tiempo real. AdKanvas es la tecnolog\u00eda desarrollada por Tidart que permite generar miles de banners de forma din\u00e1mica en segundos para conectar con la audiencia de forma personalizada y conseguir incrementar las conversiones y ratios de conversi\u00f3n.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n\r\n\u00a1Somos especialistas en performance advertising! Visita la p\u00e1gina de <a href=\"https:\/\/tidart.com\/es\/index.html\">Tidart <\/a>para saber m\u00e1s y empieza a crecer.\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>Existen muchas t\u00e9cnicas para planificar una estrategia de marketing. Aqu\u00ed te desvelamos 5 de las pr\u00e1cticas que mejores resultados dan.<\/p>\n","protected":false},"author":10,"featured_media":1520,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[69,70],"tags":[100,94],"class_list":{"0":"post-1177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science-es","8":"category-facebook-ads-es","9":"tag-estrategia-de-marketing","10":"tag-marketing-digital","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 estrategias para lograr el \u00e9xito en tus campa\u00f1as de marketing digital - Tidart<\/title>\n<meta name=\"description\" content=\"Existen muchas t\u00e9cnicas para planificar una estrategia de marketing. 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