{"id":1628,"date":"2021-01-21T14:34:09","date_gmt":"2021-01-21T12:34:09","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1628"},"modified":"2021-02-23T13:56:58","modified_gmt":"2021-02-23T11:56:58","slug":"enamorando-al-consumidor-2020-las-claves-del-ecommerce","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/enamorando-al-consumidor-2020-las-claves-del-ecommerce\/","title":{"rendered":"Enamorando al consumidor 2020: las claves del eCommerce que levanta pasiones"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El pasado a\u00f1o hizo que el consumidor adoptase nuevas maneras de comprar, de informarse y de emplear su tiempo de ocio, y muchas de esas maneras han llegado para quedarse. El <strong>eCommerce<\/strong> ha pasado de ser un canal m\u00e1s de cualquier negocio a ser EL canal por excelencia. Por eso, no nos quisimos perder esta cita organizada por la publicaci\u00f3n especializada <\/span><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/enamorando-al-consumidor\/enamorando-al-consumidor-en-imagenes\"><span style=\"font-weight: 400;\">Marketing Directo<\/span><\/a><span style=\"font-weight: 400;\"> para compartir con empresas y stakeholders todas las tendencias del sector as\u00ed como las perspectivas para los pr\u00f3ximos meses.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cmolina\/\"><span style=\"font-weight: 400;\">Carlos Molina<\/span><\/a><span style=\"font-weight: 400;\">, CEO de <\/span><a href=\"https:\/\/tidart.com\/es\/index.html\"><span style=\"font-weight: 400;\">Tidart,<\/span><\/a><span style=\"font-weight: 400;\"> comparti\u00f3 mesa redonda con empresas tan relevantes como Sephora o Estrella Damm, donde se analiz\u00f3 c\u00f3mo hab\u00eda afectado la crisis sanitaria a las ventas, el incremento de la compra online, la manera de relacionarse con el consumidor, la evoluci\u00f3n los distintos verticales, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, y como Molina destac\u00f3, \u201cmuchos verticales vieron sus <strong>inversiones superadas<\/strong> incluso respecto a otros a\u00f1os, ya que las tiendas estaban cerradas. Ahora el reto est\u00e1 en hacer este retorno incremental en \u00e9pocas de normalidad.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero, adem\u00e1s de c\u00f3mo reaccion\u00f3 el consumidor durante\u00a0 los meses de confinamiento, en la mesa tambi\u00e9n se trataron puntos como la <strong>evoluci\u00f3n de los marketplaces<\/strong> y sus luces y sombras, o el papel del <strong>social commerce<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todo ello en un evento h\u00edbrido, mitad presencial mitad online, celebrado en el Wanda Metropolitano, en el que marcas tan seductoras como Sephora, Manolo Bakes, KFC, o Platanomel\u00f3n se reunieron y compartieron sus experiencias y learnings de unos meses tan at\u00edpicos como los del 2020. Todo ello, por supuesto, respetando las medidas de seguridad sanitaria establecidas por las autoridades ;). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQuieres saber m\u00e1s? <a href=\"https:\/\/www.youtube.com\/watch?v=Gl4s9SlTYBk&amp;list=RDCMUCnFbTasRH6gN8R4aZMZ69Ug&amp;start_radio=1&amp;t=16\"><strong>\u00a1Dale al play!\u00a0<\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado a\u00f1o hizo que el consumidor adoptase nuevas maneras de comprar, de informarse y de emplear su tiempo de ocio, y muchas de esas maneras han llegado para quedarse. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[103,73],"tags":[111,94],"class_list":{"0":"post-1628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"category-tidart-team-es","9":"tag-ecommerce","10":"tag-marketing-digital","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Enamorando al consumidor 2020: las claves del eCommerce que levanta pasiones - Tidart<\/title>\n<meta name=\"description\" content=\"Cerramos el 2020 analizando las tendencias del marketing digital y el eCommerce, as\u00ed como las mejores pr\u00e1cticas para conseguir resultados \u00f3ptimos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/enamorando-al-consumidor-2020-las-claves-del-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enamorando al consumidor 2020: las claves del eCommerce que levanta pasiones - Tidart\" \/>\n<meta property=\"og:description\" content=\"Cerramos el 2020 analizando las tendencias del marketing digital y el eCommerce, as\u00ed como las mejores pr\u00e1cticas para conseguir resultados \u00f3ptimos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/enamorando-al-consumidor-2020-las-claves-del-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T12:34:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-23T11:56:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210223135635\/1000x320-blog-enamorando-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"A.M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"A.M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/enamorando-al-consumidor-2020-las-claves-del-ecommerce\/\",\"url\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/enamorando-al-consumidor-2020-las-claves-del-ecommerce\/\",\"name\":\"Enamorando al consumidor 2020: las claves del eCommerce que levanta pasiones - 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