{"id":1681,"date":"2021-03-24T13:53:02","date_gmt":"2021-03-24T11:53:02","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1681"},"modified":"2021-03-24T13:53:02","modified_gmt":"2021-03-24T11:53:02","slug":"conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/","title":{"rendered":"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Como llevamos haciendo ya unos meses desde que se retomara paulatinamente la actividad, el pasado 11 de marzo asistimos a un evento. Y lo hicimos con muchas ganas de aportar en un tema que para muchas empresas est\u00e1 resultando <\/span><b>vital <\/b><span style=\"font-weight: 400;\">en estos tiempos: el <\/span><b>eCommerce<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tan crucial es este canal, que ha supuesto una aut\u00e9ntica <\/span><b>tabla de salvaci\u00f3n<\/b><span style=\"font-weight: 400;\"> para muchos negocios, registrando un crecimiento del 36% en los \u00faltimos meses. Esta tendencia no es flor de un d\u00eda, y su <\/span><b>consolidaci\u00f3n<\/b><span style=\"font-weight: 400;\"> responde a lo que ya son s\u00f3lidos h\u00e1bitos de consumo del grueso de la sociedad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero lanzarse a vender por internet (y no morir en el intento) implica muchas variables que hay que tener en cuenta, y sobre las que realizamos estrategias personalizadas y comprehensivas para nuestros clientes, implementadas con las \u00faltimas tecnolog\u00edas y el mejor equipo de profesionales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De todo esto habl\u00f3 <\/span><a href=\"https:\/\/www.linkedin.com\/in\/cmolina\/\"><span style=\"font-weight: 400;\">Carlos Molina<\/span><\/a><span style=\"font-weight: 400;\">, CEO de <\/span><a href=\"https:\/\/tidart.com\/es\/index.html\"><span style=\"font-weight: 400;\">Tidart,<\/span><\/a><span style=\"font-weight: 400;\"> en la mesa redonda organizada por Marketing Directo en el marco de #Conectados21 junto a otros profesionales del sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este incremento del eCommerce, adem\u00e1s de ser una gran oportunidad, es tambi\u00e9n un <\/span><b>desaf\u00edo para los negocios<\/b><span style=\"font-weight: 400;\">. Tal y como Molina apunt\u00f3 \u201cla cantidad de tr\u00e1fico m\u00f3vil supone el 80%, y las compras tambi\u00e9n se realizan cada vez m\u00e1s en dispositivo m\u00f3vil. Esto hace que los anunciantes se enfoquen m\u00e1s en m\u00f3vil que en desktop. Cada marca ha de valorar d\u00f3nde posicionarse.\u201d\u00a0<\/span><\/p>\n<p><b>En Tidart,<\/b> <b>te acompa\u00f1amos y asesoramos <\/b><span style=\"font-weight: 400;\">durante todas las fases de tu eCommerce; desde la planificaci\u00f3n de medios hasta una correcta atribuci\u00f3n de la misma que te permita analizar d\u00f3nde conviertes m\u00e1s, pasando por las herramientas m\u00e1s innovadoras que te ayudar\u00e1n a llegar a tu audiencia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No te pierdas toda la charla completa,<\/span><a href=\"https:\/\/www.marketingdirecto.com\/especiales\/conectados\/2020-el-boom-del-comercio-electronico\"><span style=\"font-weight: 400;\"> aqu\u00ed<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como llevamos haciendo ya unos meses desde que se retomara paulatinamente la actividad, el pasado 11 de marzo asistimos a un evento. Y lo hicimos con muchas ganas de aportar [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[103],"tags":[112],"class_list":{"0":"post-1681","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-conectados21","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart<\/title>\n<meta name=\"description\" content=\"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart\" \/>\n<meta property=\"og:description\" content=\"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-24T11:53:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"A.M\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"A.M\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/\",\"url\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/\",\"name\":\"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart\",\"isPartOf\":{\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png\",\"datePublished\":\"2021-03-24T11:53:02+00:00\",\"dateModified\":\"2021-03-24T11:53:02+00:00\",\"author\":{\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/8674cb2bf4f895a16ce9cd168e197be5\"},\"description\":\"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .\",\"breadcrumb\":{\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage\",\"url\":\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png\",\"contentUrl\":\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png\",\"width\":1000,\"height\":320,\"caption\":\"eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/#website\",\"url\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/\",\"name\":\"Tidart\",\"description\":\"Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/8674cb2bf4f895a16ce9cd168e197be5\",\"name\":\"A.M\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cc4f8a8f7ce14c64673cb54841338c29?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cc4f8a8f7ce14c64673cb54841338c29?s=96&d=mm&r=g\",\"caption\":\"A.M\"},\"url\":\"https:\/\/pre-prod-gcp.tidart.com\/blog\/author\/andrea\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart","description":"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart","og_description":"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .","og_url":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/","og_site_name":"Tidart","article_published_time":"2021-03-24T11:53:02+00:00","og_image":[{"width":1000,"height":320,"url":"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png","type":"image\/png"}],"author":"A.M","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"A.M","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/","url":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/","name":"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce - Tidart","isPartOf":{"@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png","datePublished":"2021-03-24T11:53:02+00:00","dateModified":"2021-03-24T11:53:02+00:00","author":{"@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/8674cb2bf4f895a16ce9cd168e197be5"},"description":"Analizamos en el evento #Conectados21 las principales tendencias y desaf\u00edos del eCommerce .","breadcrumb":{"@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#primaryimage","url":"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png","contentUrl":"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20210324134818\/conectados-blog-2.png","width":1000,"height":320,"caption":"eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/conectados21-el-desafio-de-disenar-estrategia-para-tu-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pre-prod-gcp.tidart.com\/blog\/"},{"@type":"ListItem","position":2,"name":"#Conectados21: el desaf\u00edo de dise\u00f1ar la mejor estrategia para tu eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/#website","url":"https:\/\/pre-prod-gcp.tidart.com\/blog\/","name":"Tidart","description":"Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/8674cb2bf4f895a16ce9cd168e197be5","name":"A.M","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/pre-prod-gcp.tidart.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cc4f8a8f7ce14c64673cb54841338c29?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc4f8a8f7ce14c64673cb54841338c29?s=96&d=mm&r=g","caption":"A.M"},"url":"https:\/\/pre-prod-gcp.tidart.com\/blog\/author\/andrea\/"}]}},"_links":{"self":[{"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/posts\/1681"}],"collection":[{"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":1,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/posts\/1681\/revisions"}],"predecessor-version":[{"id":1684,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/posts\/1681\/revisions\/1684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/media\/1682"}],"wp:attachment":[{"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/media?parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/categories?post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pre-prod-gcp.tidart.com\/blog\/wp-json\/wp\/v2\/tags?post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}