{"id":1703,"date":"2021-06-30T13:02:43","date_gmt":"2021-06-30T11:02:43","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1703"},"modified":"2021-06-30T13:02:43","modified_gmt":"2021-06-30T11:02:43","slug":"nextepayments-aprovecha-los-datos-de-los-pagos-online-en-tus-estrategias-de-marketing-digital","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/nextepayments-aprovecha-los-datos-de-los-pagos-online-en-tus-estrategias-de-marketing-digital\/","title":{"rendered":"#NextePayments: aprovecha los datos de los pagos online en tus estrategias de marketing digital"},"content":{"rendered":"

En esta ocasi\u00f3n quisimos participar en otro evento con una tem\u00e1tica distinta a las que recientemente hab\u00edamos tratado: los <\/span>pagos online.<\/b> Y es que suponen un paso fundamental no solo para finalizar el proceso de compra, sino tambi\u00e9n para fidelizar clientes\u2026 Y para utilizar todos esos datos en tus campa\u00f1as de marketing digital e incrementar su rentabilidad.\u00a0<\/span><\/p>\n

De todo esto, y mucho m\u00e1s, charlamos en el evento organizado por el medio especializado <\/span>Marketing4eCommerce<\/span><\/a> el pasado 22 de junio, junto con otros stakeholders del sector que aportaron procedimientos y puntos de vista muy interesantes.<\/span><\/p>\n

\u00bfQu\u00e9 datos se pueden obtener de un eCommerce?<\/span><\/h3>\n

Hoy en d\u00eda disponemos de datos de cualquier soluci\u00f3n de MTA, CRM, DMP, CMS\u2026 Pero precisamente por tener muchos datos es clave contar con una estrategia a la hora de activarlos. Si no, <\/span>nos arriesgamos a tener una masa ingente de datos con la que no sabremos muy bien qu\u00e9 hacer,<\/b> pero no de informaci\u00f3n que aplicar y activar para generar tr\u00e1fico a nuestra web, por ejemplo. Tener datos, tenerlos ordenados y tener clara la estrategia de activaci\u00f3n, ser\u00e1 clave para aprovecharlos al m\u00e1ximo. <\/span><\/p>\n

Campa\u00f1as de fidelizaci\u00f3n como nunca las hab\u00edas visto\u00a0<\/span><\/h3>\n

Si desarrollas una buena estrategia de medici\u00f3n, se pueden implementar campa\u00f1as de captaci\u00f3n y fidelizaci\u00f3n muy efectivas, ya que es m\u00e1s f\u00e1cil venderle a un usuario que ya nos ha comprado que a otro que no nos ha comprado nunca. <\/span>Hasta con plataformas gratuitas se pueden obtener datos,<\/b> pero hay que planificar bien el uso de data.\u00a0<\/span><\/p>\n

\u201cYa no se trata solo de acceder a los datos, pero de saber activarlos\u201d,<\/b> tal y como comentaba Carlos Molina, CEO de Tidart.\u00a0 Adem\u00e1s, el <\/span>cruzar datos<\/b> de distintas fuentes nos permitir\u00e1 ir un paso m\u00e1s all\u00e1, como crear audiencias con las que probar distintas estrategias de comunicaci\u00f3n, o incluso<\/span> negativizarlas<\/b> con el objetivo de, por ejemplo, no impactarlas en determinadas ocasiones que sabemos que no funcionar\u00e1.\u00a0<\/span><\/p>\n

\u00bfQuieres saber m\u00e1s?<\/b> Pues descubre <\/span>aqu\u00ed <\/span><\/a>todos los temas que tratamos en este evento, y escr\u00edbenos o ll\u00e1manos para que te lo contemos todo sobre la <\/span>data de tu negocio <\/b>y c\u00f3mo aplicarla en tus estrategias de marketing digital. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En esta ocasi\u00f3n quisimos participar en otro evento con una tem\u00e1tica distinta a las que recientemente hab\u00edamos tratado: los pagos online. Y es que suponen un paso fundamental no solo […]<\/p>\n","protected":false},"author":11,"featured_media":1704,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[103],"tags":[113],"class_list":{"0":"post-1703","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"tag-eventos","9":"entry"},"yoast_head":"\nAprovecha los datos de los pagos online en tus estrategias de marketing digital<\/title>\n<meta name=\"description\" content=\"Los pagos online suponen un paso fundamental no solo para finalizar el proceso de compra y fidelizar clientes, pero tambi\u00e9n para 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