{"id":1739,"date":"2022-03-11T12:55:31","date_gmt":"2022-03-11T10:55:31","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1739"},"modified":"2022-03-11T13:01:05","modified_gmt":"2022-03-11T11:01:05","slug":"asi-deberias-hacer-campanas-con-objetivo-branding-en-tu-ecommerce","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/asi-deberias-hacer-campanas-con-objetivo-branding-en-tu-ecommerce\/","title":{"rendered":"As\u00ed deber\u00edas hacer campa\u00f1as con objetivo branding en tu eCommerce"},"content":{"rendered":"<p>El objetivo de tu eCommerce es <strong>vender<\/strong>, s\u00ed. Pero vamos a contarte <strong>por qu\u00e9 deber\u00edas<\/strong> tambi\u00e9n hacer campa\u00f1as con <strong>objetivo branding<\/strong> y c\u00f3mo medirlas. Porque las dudas que nos surgen a la hora de hacer este tipo de campa\u00f1as son numerosas:<\/p>\n<ul>\n<li>\u00bfCualquiera puede invertir en branding?<\/li>\n<li>\u00bfC\u00f3mo lo medimos?<\/li>\n<li>\u00bfCu\u00e1ntos tipos de branding hay?<\/li>\n<li>\u00bfEs realmente efectivo el branding?<\/li>\n<\/ul>\n<p>Sobre todas estas cuestiones, y m\u00e1s, pudimos reflexionar en el <strong>III Foro eCommerce de La Publicidad, <\/strong>donde Carlos Molina, CEO de Tidart, analiz\u00f3 con los asistentes al evento sobre la conveniencia de este tipo de campa\u00f1as y todas sus implicaciones y particularidades.<\/p>\n<p><strong>Si quieres encontrar la respuesta<\/strong> a todas estas preguntas&#8230; <strong>\u00a1Dale al play!<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1as de branding en eCommerce - III Foro eCommerce La Publicidad\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VZPFcqIB4qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo de tu eCommerce es vender, s\u00ed. Pero vamos a contarte por qu\u00e9 deber\u00edas tambi\u00e9n hacer campa\u00f1as con objetivo branding y c\u00f3mo medirlas. Porque las dudas que nos surgen [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":1742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[103],"tags":[],"class_list":{"0":"post-1739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ecommerce","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As\u00ed deber\u00edas hacer campa\u00f1as con objetivo branding en tu eCommerce - Tidart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/asi-deberias-hacer-campanas-con-objetivo-branding-en-tu-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As\u00ed deber\u00edas hacer campa\u00f1as con objetivo branding en tu eCommerce - Tidart\" \/>\n<meta property=\"og:description\" content=\"El objetivo de tu eCommerce es vender, s\u00ed. 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