{"id":1827,"date":"2022-11-11T12:00:55","date_gmt":"2022-11-11T10:00:55","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=1827"},"modified":"2022-11-11T13:37:00","modified_gmt":"2022-11-11T11:37:00","slug":"tidart-lanza-boletin-de-noticias","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-lanza-boletin-de-noticias\/","title":{"rendered":"Tidart estrena bolet\u00edn trimestral de noticias"},"content":{"rendered":"

Los diferentes canales est\u00e1n experimentando multitud de cambios, tanto a nivel funcional como organizativo. Este a\u00f1o 2022, al que le queda poco ya para acabar, ha tra\u00eddo toda una serie de noticias en los canales que conviene conocer para optimizar nuestras campa\u00f1as y que sean todo un \u00e9xito.<\/p>\n

Google, Facebook, Instagram, TikTok, Netflix, Twitch\u2026 \u00a1No se nos escapa nada!<\/h4>\n

Algunos de estos cambios y novedades en los principales canales son por ejemplo una mejora en la gesti\u00f3n de audiencias<\/strong> por parte de Google Ads, o la actualizaci\u00f3n de sus estrategias de Smart Bidding.<\/strong> Facebook, por su parte, cuenta con nuevas opciones de ads para negocios, y TikTok, por ejemplo, cambia el coste de los CPVs<\/strong>.<\/p>\n

As\u00ed, si hasta ahora\u00a0se calculaba el CPV cada mil visualizaciones, ahora se contabiliza por cada visualizaci\u00f3n. Esto es, se ver\u00e1 el coste por 1 visualizaci\u00f3n. Esta modificaci\u00f3n no afecta el rendimiento de las campa\u00f1as, y el \u00fanico objetivo es el de facilitar a los anunciantes la interpretaci\u00f3n de las m\u00e9tricas.<\/span><\/p>\n

Pero tambi\u00e9n hemos presenciado cambios de ida y vuelta<\/strong>, como el que protagoniz\u00f3 TikTok y su opci\u00f3n de live shopping:\u00a0\u00a0La funci\u00f3n Live Shopping permit\u00eda que los usuarios realizasen compras directamente a trav\u00e9s de v\u00eddeos en directo de marcas o influencers, pero\u00a0tras la poca acogida que la soluci\u00f3n tuvo entre los usuarios en US y UK, donde se prob\u00f3, la han cancelado. La red social sigue trabajando en las mejoras de esta funci\u00f3n, y su objetivo es volver a lanzarla en un futuro a nivel mundial.<\/span><\/p>\n

Pero, \u00a1ey!, no te lo vamos a contar todo aqu\u00ed. Suscr\u00edbete en este link<\/a> <\/strong>en menos de 2 segundos y consigue tu bolet\u00edn con todas estas noticias y mucho m\u00e1s. Adem\u00e1s, el bolet\u00edn del siguiente trimestre te llegar\u00e1 puntual a tu bandeja de entrada.<\/p>\n

Recuerda, compartir es vivir: \u00a1Reenv\u00eda a tus compa\u00f1eros!<\/h4>\n

Como ves, el sector est\u00e1 en plena ebullici\u00f3n, y en Tidart quer\u00edamos compartir contigo toda esta informaci\u00f3n de primera mano, como partners oficiales que somos de los canales digitales m\u00e1s importantes. A partir de ahora, cada trimestre compartiremos una selecci\u00f3n de las principales noticias de los diferentes canales.<\/p>\n

Y a ti, \u00bfqu\u00e9 noticia te ha parecido m\u00e1s relevante? \u00a1Te leemos! Comenta en redes con #Bolet\u00ednTidart.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Los diferentes canales est\u00e1n experimentando multitud de cambios, tanto a nivel funcional como organizativo. Este a\u00f1o 2022, al que le queda poco ya para acabar, ha tra\u00eddo toda una serie […]<\/p>\n","protected":false},"author":11,"featured_media":1828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[70,71,73],"tags":[],"class_list":{"0":"post-1827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook-ads-es","8":"category-google-analytics-es","9":"category-tidart-team-es","10":"entry"},"yoast_head":"\nTidart estrena bolet\u00edn trimestral de noticias - Tidart<\/title>\n<meta name=\"description\" content=\"Cada trimestre compartiremos un bolet\u00edn de noticias con una selecci\u00f3n de las principales novedades de los diferentes canales.\u00a0\u00a1Suscr\u00edbete!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-lanza-boletin-de-noticias\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tidart estrena bolet\u00edn trimestral de noticias - 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