{"id":261,"date":"2018-09-01T18:50:32","date_gmt":"2018-09-01T16:50:32","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=261"},"modified":"2020-10-30T15:55:41","modified_gmt":"2020-10-30T13:55:41","slug":"facebook-conversion-lift-3-motivos-para-invertir","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/facebook-conversion-lift-3-motivos-para-invertir\/","title":{"rendered":"3 motivos para invertir en un estudio de Facebook Conversion Lift"},"content":{"rendered":"

El \u00e9xito de una campa\u00f1a de marketing digital<\/strong> depende de la capacidad de an\u00e1lisis y medici\u00f3n de sus resultados. Hablamos de una capacidad cada vez m\u00e1s compleja, pues su dificultad aumenta en la medida en que lo hace el consumo de medios, canales y dispositivos diferentes. Este contexto, continuamente cambiante, complica entender qu\u00e9 anuncios influyen en los consumidores y c\u00f3mo lo hacen. Facebook Conversion Lift<\/strong> juega aqu\u00ed un papel crucial.\u00a0<\/span><\/p>\n

Ning\u00fan anunciante deber\u00eda limitar sus mediciones a las <\/span>cookies<\/span><\/i> y los clics, hace tiempo que estos dejaron de ser indicadores suficientes. Para buscar una mayor precisi\u00f3n \u2013y, en consecuencia, tomar mejores decisiones\u2013, es necesario compaginarlos con otras herramientas, y Facebook es la plataforma que m\u00e1s avanza en este sentido. <\/span><\/p>\n

Facebook Conversion Lift<\/span><\/a> es una novedosa investigaci\u00f3n que usa \u00abpruebas de control aleatorias para medir el cambio <\/strong><\/span>incremental<\/strong>, una t\u00e9cnica cient\u00edfica tradicional que ayuda a los anunciantes a tomar mejores decisiones sobre sus inversiones en medios\u00bb. Con estas pruebas se calcula la <\/span>incrementalidad<\/strong> al comparar los resultados de dos grupos diferentes de personas: las que vieron el anuncio o la variable del anuncio, y las que no lo vieron. El primer grupo recibe el nombre de <\/span>test<\/span><\/i> o prueba y el segundo el de control.<\/span><\/p>\n

\"\"<\/p>\n

Tenemos ante nosotros un estudio imprescindible en cualquier estrategia de publicidad en Facebook<\/strong>, ya que muestra el impacto real que los anuncios tienen sobre los usuarios de esta red social. Pero \u00bfqu\u00e9 ventajas concretas tiene la <\/span>medici\u00f3n de la capacidad <\/span>incremental<\/span> para el anunciante? <\/span><\/p>\n

Por qu\u00e9 invertir en Facebook Conversion Lift<\/span><\/h2>\n
    \n
  1. Permite determinar con precisi\u00f3n el negocio adicional que se genera <\/b>a partir de la exposici\u00f3n de cada uno de tus anuncios. <\/span><\/li>\n
  2. Proporciona datos multiplataforma, precisos y procesables<\/b> que te ayudan a tomar decisiones de marketing. \u00a0<\/span><\/li>\n
  3. Los resultados posibilitan<\/span> justificar la rentabilidad de la inversi\u00f3n<\/b> que se destina a la publicidad en Facebook e Instagram. <\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    \u00bfQuieres analizar la <\/span>incrementalidad<\/span> de tus campa\u00f1as? \u00bfQuieres tomar mejores decisiones y obtener datos que demuestran c\u00f3mo repercuten en tu negocio? Netflix, Airbnb o Booking<\/strong> ya miden su impacto <\/span>incremental<\/span>. Contacta con nosotros y te mostraremos c\u00f3mo tu marca tambi\u00e9n puede sacar el m\u00e1ximo partido de cada c\u00e9ntimo que inviertes en Facebook.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    El \u00e9xito de una campa\u00f1a de marketing digital depende de la capacidad de an\u00e1lisis y medici\u00f3n de sus resultados. Hablamos de una capacidad cada vez m\u00e1s compleja, pues su dificultad […]<\/p>\n","protected":false},"author":7,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[70],"tags":[66],"class_list":{"0":"post-261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-facebook-ads-es","8":"tag-conversion-lift-es","9":"entry"},"yoast_head":"\n3 motivos para invertir en un estudio de Facebook Conversion Lift<\/title>\n<meta name=\"description\" content=\"La medici\u00f3n de la capacidad incremental de las conversiones con Facebook Conversion Lift presenta grandes ventajas para el anunciante. \u00bfLas conoces?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/facebook-conversion-lift-3-motivos-para-invertir\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 motivos para invertir en un estudio de Facebook Conversion Lift\" \/>\n<meta property=\"og:description\" content=\"La medici\u00f3n de la capacidad incremental de las conversiones con Facebook Conversion Lift presenta grandes ventajas para el anunciante. \u00bfLas conoces?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/facebook-conversion-lift-3-motivos-para-invertir\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-01T16:50:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T13:55:41+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201029191252\/facebook-conversion-lift-1000x320-2-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"A. 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