{"id":484,"date":"2018-11-12T13:07:52","date_gmt":"2018-11-12T11:07:52","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=484"},"modified":"2020-10-30T15:11:03","modified_gmt":"2020-10-30T13:11:03","slug":"publicidad-creatividad-dinamica-display","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/publicidad-creatividad-dinamica-display\/","title":{"rendered":"i+3D o c\u00f3mo generamos creatividades din\u00e1micas en \u00abdisplay\u00bb"},"content":{"rendered":"<h4><span style=\"font-weight: 400;\">En Tidart hemos desarrollado una tecnolog\u00eda propia que responde a la necesidad de los anunciantes de generar <strong>anuncios din\u00e1micos<\/strong> relevantes para una audiencia cada vez m\u00e1s personalizada. <\/span><\/h4>\n<p><span style=\"font-weight: 400;\">i+3D es nuestra forma de utilizar la<strong> inteligencia artificial<\/strong> para generar <\/span><i><span style=\"font-weight: 400;\">banners<\/span><\/i><span style=\"font-weight: 400;\"> din\u00e1micos con imagen o v\u00eddeo. Se trata de una innovadora tecnolog\u00eda aplicada a la publicidad digital que facilita la inserci\u00f3n de <strong>anuncios <\/strong><\/span><strong><i>display<\/i><\/strong><span style=\"font-weight: 400;\"> creados <\/span><i><span style=\"font-weight: 400;\">ad hoc <\/span><\/i><span style=\"font-weight: 400;\">y al instante sin la necesidad de involucrar a un equipo creativo. i+3D es un m\u00e9todo innovador para hacer publicidad eficiente, rentable y relevante para tu p\u00fablico objetivo. Se puede ejecutar a trav\u00e9s tanto de campa\u00f1as de <strong>remarketing<\/strong> como de <\/span><strong><i>prospecting<\/i><\/strong><span style=\"font-weight: 400;\">. \u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1541 size-full\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150839\/oysho-1.png\" alt=\"\" width=\"638\" height=\"319\" srcset=\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150839\/oysho-1.png 638w, https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150839\/oysho-1-300x150.png 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">La \u00abi\u00bb es de imagen y las 3 \u00abd\u00bb son de <\/span><strong><i>data-driven<\/i><\/strong><span style=\"font-weight: 400;\"> y din\u00e1mica. Una combinaci\u00f3n altamente eficaz para la publicidad en la Era del <\/span><i>Big Data<\/i><span style=\"font-weight: 400;\">. En Tidart somos capaces de preprocesar materiales audiovisuales (imagen y\/o v\u00eddeo) para crear <\/span><i><span style=\"font-weight: 400;\">banners<\/span><\/i><span style=\"font-weight: 400;\"> con un dise\u00f1o totalmente personalizado que se basa en la informaci\u00f3n externa e interna que le implementamos. En la actualidad existen herramientas que generan este tipo de <em>banners<\/em>, pero ninguna lo hace de esta manera. Aqu\u00ed no utilizamos ninguna plantilla predeterminada, la adaptabilidad de las creatividades es total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta metodolog\u00eda es ventajosa en muchos sentidos. Por ejemplo, le ahorra tiempo y costes al anunciante, ya que nos da la posibilidad de generar miles de c<\/span>reatividades <i>ad hoc<\/i> y en minutos de forma totalmente automatizada. La clave de i+3D reside en que los\u00a0<i>banners<\/i> con im\u00e1genes est\u00e1ticas o animadas que generamos son al gusto del cliente y sin coste adicional. Este <strong>preprocesamiento de datos<\/strong> forma parte de nuestro modus operandi en la gesti\u00f3n de campa\u00f1as.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1542 size-full\" src=\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150841\/bodeboca-1.png\" alt=\"\" width=\"885\" height=\"322\" srcset=\"https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150841\/bodeboca-1.png 885w, https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150841\/bodeboca-1-300x109.png 300w, https:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030150841\/bodeboca-1-768x279.png 768w\" sizes=\"(max-width: 885px) 100vw, 885px\" \/><\/p>\n<p>Dentro de nuestro m\u00e9todo de <strong>optimizaci\u00f3n<\/strong>, contamos con esta capa de inteligencia basada en datos que va m\u00e1s all\u00e1 de los servicios b\u00e1sicos de <i>data-driven<\/i>. Con i+3D ampliamos la capacidad de los algoritmos matem\u00e1ticos con la inserci\u00f3n de <strong>bots<\/strong>, que pueden procesar datos internos o externos.<span class=\"Apple-converted-space\">\u00a0\u00bfQuieres saber m\u00e1s? <a href=\"https:\/\/tidart.com\/es\/#contact\">Contacta<\/a> ahora con nosotros y empecemos a colaborar.\u00a0 \u00a0<\/span><\/p>\n<p>\u26ab\ufe0f Pr\u00f3ximamente publicaremos un caso de estudio sobre creatividades din\u00e1micas aplicando tecnolog\u00eda de datos. \u00a1No te pierdas nuestras actualizaciones en <a href=\"https:\/\/twitter.com\/tidartads\">Twitter<\/a> y <a href=\"https:\/\/www.linkedin.com\/company\/tidart-internet-services-s.l.\/?originalSubdomain=es\">LinkedIn<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Tidart hemos desarrollado una tecnolog\u00eda propia que responde a la necesidad de los anunciantes de generar anuncios din\u00e1micos relevantes para una audiencia cada vez m\u00e1s personalizada. i+3D es nuestra [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[69],"tags":[89,90],"class_list":{"0":"post-484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science-es","8":"tag-creatividades-dinamicas","9":"tag-data-driven","10":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>i+3D o c\u00f3mo generamos creatividades din\u00e1micas en \u00abdisplay\u00bb - Tidart<\/title>\n<meta name=\"description\" content=\"i+3D es una tecnolog\u00eda propia de Tidart para servir anuncios din\u00e1micos. 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