{"id":649,"date":"2019-03-12T19:14:34","date_gmt":"2019-03-12T17:14:34","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=649"},"modified":"2020-10-30T11:01:07","modified_gmt":"2020-10-30T09:01:07","slug":"tidart-data-labs-analisis-marketing-digital","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analisis-marketing-digital\/","title":{"rendered":"Tidart Data Labs, el centro de an\u00e1lisis y estudios de marketing digital que incrementa la rentabilidad"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tidart, la agencia digital de medios y data, naci\u00f3 en 2009. Ha llovido mucho desde entonces y siguiendo el \u00faltimo reto viral en redes sociales, nos quedar\u00eda un #<\/span><i><span style=\"font-weight: 400;\">10yearchallenge <\/span><\/i><span style=\"font-weight: 400;\">de lo m\u00e1s sorprendente. El ecosistema del marketing digital de hace diez a\u00f1os poco tiene ya que ver con el actual. Podr\u00edamos decir que ha evolucionado en a\u00f1os de perro en lugar de humanos; tal ha sido la transformaci\u00f3n, que m\u00e1s parece que por cada a\u00f1o han pasado siete. Parece que, en lugar de diez, han pasado setenta a\u00f1os. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s que sobrevivir los cambios, Tidart ha adoptado una perspectiva tecnol\u00f3gica y cient\u00edfica del marketing en la publicidad y la planificaci\u00f3n digital de medios, su especialidad. Adem\u00e1s, debido a las necesidades del mercado actual, \u00a0donde encontramos una estricta medici\u00f3n de los resultados, surgi\u00f3 Tidart Data Labs: el centro de an\u00e1lisis propio de una agencia que nunca deja de reinventarse. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta divisi\u00f3n interna se basa al 100 % en<\/span><i><span style=\"font-weight: 400;\"> data-science<\/span><\/i><span style=\"font-weight: 400;\">. Su objetivo principal es fortalecer el an\u00e1lisis de datos dentro de los servicios de estrategia y planificaci\u00f3n digitales siempre orientados a <\/span><i><span style=\"font-weight: 400;\">performance<\/span><\/i><span style=\"font-weight: 400;\"> (es decir, a la optimizaci\u00f3n de los resultados de marketing). \u00abNo nos vemos como una simple agencia de medios; en nuestra metodolog\u00eda conviven la estrategia, la planificaci\u00f3n y el an\u00e1lisis con la inteligencia artificial, los algoritmos y los datos. Hacemos que el cliente vea que est\u00e1 invirtiendo su dinero de manera inteligente\u00bb, afirma Carlos Molina, CEO y fundador de la compa\u00f1\u00eda. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El plato fuerte de Tidart Data Labs son sus estudios \u00aba la carta\u00bb. Cada uno de ellos est\u00e1 enfocado al an\u00e1lisis de la rentabilidad y productividad de la inversi\u00f3n publicitaria, e incluyen predicciones y comparaci\u00f3n de datos obtenidos de las principales fuentes de tr\u00e1fico (Google, YouTube, Facebook o Instagram, , entre otras). El equipo propio de analistas cient\u00edficos dise\u00f1a, modela y ofrece soluciones personalizadas bajo las peticiones del cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los principales estudios que se llevan a cabo son espec\u00edficos a situaciones que encontramos a trav\u00e9s de muchos clientes y su resultado final ha sido el ahorro de d\u00f3lares para nuestro clientes. Entre estos estudios se encuentran:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Conversion Lift &#8211; determinar con precisi\u00f3n el impacto incremental generado a partir de la exposici\u00f3n del anuncio en Facebook.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geo Experiments \u00a0&#8211; conocer la incrementabilidad real que tiene una acci\u00f3n publicitaria mediante una segmentaci\u00f3n a nivel geogr\u00e1fico. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geo Atribuciones Offline &#8211; determinar cu\u00e1l es el la contribuci\u00f3n de un canal online en ubicaciones f\u00edsicas.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Modelos MMM (Media Mix Modeling) \u00a0&#8211; determinar cu\u00e1l es la repercusi\u00f3n del Media Mix Modeling, de cualquier tipo de acci\u00f3n publicitaria tanto offline como online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Soluciones \u00a0MTA (Multi-Touch Attribution) &#8211; medir la atribuci\u00f3n en base a touchpoints<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00abEn todos ponemos a disposici\u00f3n de nuestros clientes herramientas de an\u00e1lisis propias; la \u00fanica excepci\u00f3n son los Modelos MTA, que sin embargo, s\u00ed ayudamos a implementar en cada canal con una variedad de soluciones contrastadas adaptadas a las necesidades y requisitos espec\u00edficos de cada cliente. Si no existe una soluci\u00f3n est\u00e1ndar, buscamos la forma de adaptarnos a las necesidades concretas de planificaci\u00f3n y medici\u00f3n del cliente\u00bb, a\u00f1ade \u00c1ngel Barco, analista de datos en Tidart Data Labs. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si ya est\u00e1s haciendo una inversi\u00f3n en marketing, empieza ya a medir concretamente y precisamente los datos para una correcta ejecuci\u00f3n y reparto de la inversi\u00f3n publicitaria. En <\/span><a href=\"https:\/\/tidart.com\/es\/\"><span style=\"font-weight: 400;\">Tidart<\/span><\/a><span style=\"font-weight: 400;\">, somos expertos en medici\u00f3n y aplicaci\u00f3n de sciencias para crecer tu negocio. \u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><em>Art\u00edculo originalmente publicado en <a href=\"https:\/\/www.reasonwhy.es\/actualidad\/marketing-digital-tidart-data-labs-estudios-clientes-rentabilidad\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidart, la agencia digital de medios y data, naci\u00f3 en 2009. Ha llovido mucho desde entonces y siguiendo el \u00faltimo reto viral en redes sociales, nos quedar\u00eda un #10yearchallenge de [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[69,1],"tags":[],"class_list":{"0":"post-649","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science-es","8":"category-sin-categorizar","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tidart Data Labs, el centro de an\u00e1lisis y estudios de marketing digital que incrementa la rentabilidad - Tidart<\/title>\n<meta name=\"description\" content=\"Tidart se adapta a las nuevas tendencias en marketing digital con la creaci\u00f3n de Tidart Data Labs, centro de an\u00e1lisis propio de una agencia que innovadora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analisis-marketing-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tidart Data Labs, el centro de an\u00e1lisis y estudios de marketing digital que incrementa la rentabilidad - Tidart\" \/>\n<meta property=\"og:description\" content=\"Tidart se adapta a las nuevas tendencias en marketing digital con la creaci\u00f3n de Tidart Data Labs, centro de an\u00e1lisis propio de una agencia que innovadora.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analisis-marketing-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T17:14:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T09:01:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030103728\/AGENCIA-DIGITAL-DATA-DRIVEN-1000x320.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tidart Digital Media &amp; 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