{"id":656,"date":"2019-03-12T19:14:09","date_gmt":"2019-03-12T17:14:09","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=656"},"modified":"2020-10-30T11:01:42","modified_gmt":"2020-10-30T09:01:42","slug":"tidart-data-labs-analysis-digital-marketing","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analysis-digital-marketing\/","title":{"rendered":"Tidart Data Labs, a Center of Analysis and Digital Marketing Studies to Increase Profitability"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Tidart, Digital Media and Data agency was created in 2009 and since then, joining the last social media challenge, the company handles a surprising #10yearschallenge. Since the begining of this agency, the digital marketing ecosystem has nothing to do with the current one and it seems that 70 years have passed instead of ten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tidart has adopted a technological and scientific perspective of marketing and advertising and digital media planning. In addition, due to the needs of the current market, where we found a strict measurements of results, Tidart Data Labs emerged: the analysis center of an agency that never stops reinventing itself.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This internal division is 100% on data-science and its main goal is to strengthen the data analysis within the digital strategy and planning services, always oriented to performance marketing -optimization of marketing results-. \u201cWe do not consider ourselves as an ordinary agency. Thanks to our methodology, strategy, planning and analysis coexist with AI, algorithms and data. This approach has enable clients to trust in technological, wise and transparent investment\u201d, says Carlos Molina, CEO and founder of the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tidart Data Labs\u2019s specialties are studios \u201con demand\u201d, focused on analysis of the profitability and productivity of advertising investment, and includes predictions and comparison of data obtained from the main traffic sources, such us Google, YouTube, Facebook or Instagram, among others. This team of scientific analysts designs models and offers customized solutions under the requests of the client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main studies developed are specific to situations that we find as we work with many of our clients and their final result has been an obvious economic saving for our clients. Among these studies you can find:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Facebook Conversion Lift: to determinate accurately the incremental impact generated from the exposure of a Facebook ad.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geo Experiments: to know the real incrementality of an advertising action through geographic segmentation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Geo Offline Attributes: to determinate what is the contribution of an online channel in physical locations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MMM models (Media Mix Modeline): to determinate what is the impact of Media Mix Modeling, of any type of advertising action both offline and online.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">MTA (Multi Touch Attribution) Solutions: To measure attribution based on touchpoints.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To develope these studies, Tidart create its own analysis tools which are also available to clients. The only exception are the MTA Models, which however help Tidart to implement a variety of provern solutions in each channel and adapted to the client requirements. If there is no standard solution, the Tidart team of professionals will search for ways to adapt to the specific planning and measurement needs of the client\u201d adds \u00c1ngel Barco, data analyst at Tidart Data Labs.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">If you are already making an investment in marketing, start to measure accurately and precisely the data for a proper execution and distribution of advertising investment. At Tidart, we are experts in measurement and application of sciences to grow your business.<\/span><\/p>\n<p style=\"text-align: right;\"><em>Article originally published on <a href=\"https:\/\/www.reasonwhy.es\/actualidad\/marketing-digital-tidart-data-labs-estudios-clientes-rentabilidad\">Reason Why<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tidart, Digital Media and Data agency was created in 2009 and since then, joining the last social media challenge, the company handles a surprising #10yearschallenge. Since the begining of this [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[61,2],"tags":[],"class_list":{"0":"post-656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science-en","8":"category-uncategorized","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tidart Data Labs, a Center of Analysis and Digital Marketing Studies to Increase Profitability - Tidart<\/title>\n<meta name=\"description\" content=\"Tidart is a digital media agency focused on performance that adapts to new trends in digital marketing creating the analysis center Tidart Data Labs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analysis-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tidart Data Labs, a Center of Analysis and Digital Marketing Studies to Increase Profitability - Tidart\" \/>\n<meta property=\"og:description\" content=\"Tidart is a digital media agency focused on performance that adapts to new trends in digital marketing creating the analysis center Tidart Data Labs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/tidart-data-labs-analysis-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T17:14:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T09:01:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030103728\/AGENCIA-DIGITAL-DATA-DRIVEN-1000x320.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tidart Digital Media &amp; 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