{"id":709,"date":"2019-05-22T11:03:23","date_gmt":"2019-05-22T09:03:23","guid":{"rendered":"https:\/\/pre-prod-gcp.tidart.com\/blog\/?p=709"},"modified":"2020-10-30T11:13:56","modified_gmt":"2020-10-30T09:13:56","slug":"la-publicidad-en-internet-es-cada-vez-mas-efectiva-gracias-al-uso-de-data","status":"publish","type":"post","link":"https:\/\/pre-prod-gcp.tidart.com\/blog\/la-publicidad-en-internet-es-cada-vez-mas-efectiva-gracias-al-uso-de-data\/","title":{"rendered":"La publicidad en internet, cada vez m\u00e1s efectiva gracias al uso de data"},"content":{"rendered":"<p>En este encuentro con Puromarketing, una de las principales revistas sobre marketing digital, hablamos sobre el ritmo acelerado c\u00f3mo est\u00e1 cambiando la publicidad gracias a la tecnolog\u00eda, sobre c\u00f3mo las marcas pueden impactar a los consumidores en diferentes momentos de su customer journey de forma diferente, <a href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/es\/publicidad-creatividad-dinamica-display\/\">de forma personalizada<\/a>. Y no solo eso, los recursos para optimizar las estrategias de marketing digital son infinitos gracias a los grandes avances tecnol\u00f3gicos. Por poner un ejemplo, la aplicaci\u00f3n de algoritmos basados en machine learning, tal como trabajamos en Tidart, permite maximizar las conversiones de nuestros clientes. Cada uno de ellos personalizado y cada uno de ellos se retroalimenta autom\u00e1ticamente a medida que se generan datos nuevos.<\/p>\n<p>Puedes leer el art\u00edculo completo <a href=\"https:\/\/www.puromarketing.com\/25\/32077\/como-uso-data-esta-transformando-haciendo-mas-efectiva-publicidad-online.html\">en este link<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este encuentro con Puromarketing, una de las principales revistas sobre marketing digital, hablamos sobre el ritmo acelerado c\u00f3mo est\u00e1 cambiando la publicidad gracias a la tecnolog\u00eda, sobre c\u00f3mo las [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":"","_wp_rev_ctl_limit":""},"categories":[69,1],"tags":[],"class_list":{"0":"post-709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-data-science-es","8":"category-sin-categorizar","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicidad en internet, cada vez m\u00e1s efectiva gracias al uso de data - Tidart<\/title>\n<meta name=\"description\" content=\"La revista Puromarketin habla con Carlos Molina, CEO de Tidart, sobre c\u00f3mo afecta la tecnolog\u00eda y el uso de data a la publicidad online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/la-publicidad-en-internet-es-cada-vez-mas-efectiva-gracias-al-uso-de-data\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad en internet, cada vez m\u00e1s efectiva gracias al uso de data - Tidart\" \/>\n<meta property=\"og:description\" content=\"La revista Puromarketin habla con Carlos Molina, CEO de Tidart, sobre c\u00f3mo afecta la tecnolog\u00eda y el uso de data a la publicidad online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pre-prod-gcp.tidart.com\/blog\/la-publicidad-en-internet-es-cada-vez-mas-efectiva-gracias-al-uso-de-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Tidart\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-22T09:03:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-30T09:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.eu-west-1.amazonaws.com\/media.tidart.com\/blog\/wp-content\/uploads\/20201030105244\/publicidad-internet-data-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tidart Digital Media &amp; 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